Seems like Demi has got herself a new deal! It has been recently announced that Demi Lovato has joined the growing roster of JBL Brand Ambassador.

Miss Lovato will also appear for more JBL publicity for her involvement as an ambassador such as marketing, social channels including JBL.com and will participate in several events and experiential campaigns in the coming months. Expect to see more of Demi.

“Demi Lovato’s fearless commitment to inspiring people around the world through her bold music and passion for social causes reflects the bold spirit of JBL and the brand’s reputation for remarkable sound, making this an ideal match,” said Ralph Santana, chief marketing officer of HARMAN. “We are thrilled to bring Demi’s creativity and talent to our growing roster of high-energy ambassadors and are excited to work with her on activation that surprise and delight her fans around the world.”

Demi Lovato has also expressed her thoughts of being part of JBL.

“I’m happy to join JBL’s group of ambassadors alongside an amazing group of athletes and artists, including my friends of DNCE,” said Lovato. “I look forward to collaborating with JBL as an ambassador to amplify great music in new and innovative ways.”

JBL’s ambassador team reflects the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture via music, sports, and entertainment.

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