Demi Lovato is the real deal!

First, Demi released her debut book, Staying Strong: 365 Days a Year. Secondly, Devonne by Demi a new skincare line. And now, she is releasing her own colorful hair extension line!

It consists a line of colored hair extensions that lets you explore some variety without going full-out permanent hair dye. The line of extensions, called Secret Color, attach like a headband, so there are no clips to complicate things and it’s a snap to put in or take out. Another cool feature is that you can curl or straighten the extensions.

Secret Color, “I live my life in color…the color of strength.” – Demi says in the video

She recently told Hollywood life that changing her hair is one of way for expressing herself.

“Changing up my hair is one of my favorite ways to express myself. With Secret Color, I’ve made it easy for my fans to do the same! Self expression, creativity and fun are what Secret Color allows my fans to convey through their hair and I can’t wait to see what they come up with as I make my way along my tour.”

Click here to buy Demi’s newest product and try it 🙂

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