During an interview with Billboard, Manager-Turned-Label Exec Phil Mcintyre talks about Demi Lovato new upcoming album, ‘Confident’ and hit song ‘Cool for the Summer’.
That new model will be tested this fall: Lovato’s fifth album is due in October, through a partnership between SafeHouse and Hollywood Records. It already has strong momentum: Single “Cool for the Summer” peaked on the Billboard Hot 100 at No. 16 and has sold 444,000 copies. Meanwhile, Jonas just released his new single, “Levels,” on Aug. 21, and SafeHouse is laying the groundwork to expand its roster in early 2016.
McIntyre mobilized his Philymack production company during the July 4 weekend to launch “Cool for the Summer” with pool parties in eight U.S. cities. Lovato attended every one. It’s testament to the man’s knack for collaborating with artists, a quality he traces to two moments: when his first client, the Jonas Brothers, split and Nick told him, “I’m a 21-year-old has-been”; and when Lovato, addicted to cocaine, hit bottom in 2010. Lovato, on Instagram, recently thanked McIntyre for saving her life. “I learned to look at every decision through the lens of love before money,” he says. “You don’t have to be an asshole to be successful. We can create an amazing culture and still be at the top.”